Assists with Dynamic Pricing
ESL allows for dynamic pricing by directly linking into your POS system, offering near real-time content to your customers, and dynamic pricing. Therefore reduces staff presence on the shop floor doing tasks that can be automated. This is particularly relevant during a situation such as Coronavirus where social distancing is really important and allows for them to be re-deployed on other in-store tasks. They do in fact allow for less staff to be used per shift.