USER CASES
Assists with Dynamic Pricing
ESL allows for dynamic pricing by directly linking into your POS system, offering near real-time content to your customers, and dynamic pricing. Therefore reduces staff presence on the shop floor doing tasks that can be automated. This is particularly relevant during a situation such as Coronavirus where social distancing is really important and allows for them to be re-deployed on other in-store tasks. They do in fact allow for less staff to be used per shift.
Available in Freezer Format
Most label sizes are available in freezer format, using our black and white freezer labels that can work down to -40 degrees. There’s no need to open and close cabinets, all functionality is shared with the ambient label.
Highlighting Meal Deals or Offers
You can highlight ‘Meal Deals’ or ‘Special Offers’ on the labels or even brand logo which can also drive in some additional revenue from the brands.
Increase Customer Engagement
You can increase customer engagement using high-resolution screens to attract customers and feature QR codes and NFC for customers to scan to access more information. This can be used to show recipes ideas, customer reviews, and much more.
Push Button for More Information
The push-button gives customers information to cover allergens, ingredients, and compliance with Natasha’s Law.
Pick by Light
Streamline in-store operations by using LED flashing lights for pick by light for customer orders, which therefore reduces the amount of time it takes for a store colleague to complete the task.
Manage Expiry Dates
You can also manage expiry dates by alert customers to reduced lines by using the LED flashing lights to draw attention and increase sell-through. It can also inform store colleagues using a different colour that an item is low on stock.
Boost In-Store Efficiency
They can help with in-store efficiencies, a member of staff can use the button feature to send an alert to add the item to a list for shelf replenishment.
Manage Price Step-Downs
Implementing step-down pricing to reduce wastage by reducing lines gradually in price. For example, by 25% at midday, 50% mid-afternoon, and 75% during the evening. Maximising profit and uplift.
