The right price really matters in terms of customer satisfaction; there is nothing worse than store prices being different to online. Paper price labels in a store can typically be wrong to the tune of 10% due to the manual update process which is slow and costly in terms of labour…and missing the promotional window opportunity. Updating hundreds if not thousands of labels for promotions and price matching is a mammoth task, using a lot of wasteful paper and of course there is the cost of producing, collating and distributing. With electronic shelf labels problems disappear. Price and product information is rapidly updated over all channels, ensuring no disparity between store, and online platforms, and of course promotions run on time – every time.
Customers always like to know about in-store offers and promotions as they explore your stores – it’s all about customer experience. We at Herbert Retail have partnered up with leading manufacturer SoluM to offer a wide range of Electronic Shelf Labels (ESL). With ESL’s, you take total control of communicating product information and pricing to your customers. pricing and promotional offers can be managed at all times, throughout all your stores. You can change your prices an unlimited time of the day with the click of a button, meaning you can beat the competition at the shelf edge and offer your customers the best possible deal and in store experience.